Hyatt CEO Addresses Travel Agents at AMR Collection Event

When asked how the company would keep up with travel demand, Hyatt CEO Tony Pester gave a response that surprised many. He said they will use blockchain technology to provide an alternative means of booking hotels and flights for customers.

Hyatt CEO Addresses Travel Agents at AMR Collection Event. Hyatt is the perfect destination for a leisure group holiday, as they have over 500 hotels in more than 100 countries around the world.

AMR Collection’s second annual Amazing Agent Celebration in Cancun, whose parent business, Apple Leisure Group (ALG), was bought by Hyatt Hotels Corporation in November, couldn’t have come at a better time.

The Amazing Agent Celebration, which took place from Dec. 1-4 at Dreams Vista Cancun Golf & Spa Resort, gave high-producing AMR Collection travel advisors the opportunity to discuss business issues and hear from top executives, including Hyatt President and CEO Mark Hoplamazian, who spoke to travel advisors during the general session.


Aerial view of Dreams Vista Cancun Golf & Spa Resort Dreams Vista Cancun Golf & Spa Resort from above. (Photo provided by AMResorts)

“Coming together with ALG was enormously strategic from our perspective because it has established marketing positions in new business areas – particularly in luxury all-inclusive resorts,” he said, adding that the company’s product line is very much in line with Hyatt brands such as Park Hyatt, Andaz, and Thompson Hotels.

“My first impression of AMResorts was that they were a like-minded group of people.

“Their growing position, as well as our attitude and approach, has always been to get to know that client base better as they expand what they do.”

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ALG and AMR Collection, like Hyatt, “believe in the importance and power of building connections,” according to Hoplamazian.

“What we learned was the difference between caring for someone and serving them,” says Hyatt, “is that you have to be able to take a minute, take a breath, and be there and comprehend what’s going on with the person you’re trying to help.”

Relationships with travel advisers are cared for in the same way.

While some of Hyatt’s rivals focused on direct booking channels, the business focused on developing its relationships with travel brokers. According to Hoplamazian. “We genuinely said no; we need to focus on the advisor community since you are such an important part of our company.”

Throughout the epidemic, Hoplamazian voiced sympathy for the suffering of travel counselors.

He remarked, “I come here with a fresh feeling of gratitude and a very true awareness for how difficult this has been and what you’ve gone through.”

He advised travel agents to stick to their guns.

“Just keep going,” Hoplamazian said.

“You can be comfortable that you’re in the correct business and that there’s a lot of momentum ahead of you.”

“Now it’s our duty to bring the entire might of Hyatt and ALG to bear on you so you can achieve more and be your best.”

This year marks the 20th anniversary of AMR Collection, previously known as AMResorts. It was relaunched in August, bringing its six brands under one roof to make it easier for travel advisers and their customers to find the hotels that best suit their requirements.

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